About Us
Make It Personal. Make It Priceless.
Priceless Cutz is a family-operated laser engraving shop dedicated to turning your ideas into beautifully engraved creations. We offer a wide range of custom products, personalized gifts, and engraving services for personal, business, and special event needs.
From custom tumblers, plaques, signage, home décor, and corporate branding — our mission is to deliver top-quality craftsmanship with the personal touch only a family business can offer.
We believe every item tells a story. Whether you’re celebrating a milestone, honoring a memory, or promoting your brand, we’ll help you create something truly one-of-a-kind — made with care, precision, and attention to detail.
Meet The Team
About James and Selena
James Shelly — Co-Owner, JKS and Associates & Priceless Cutz
James Shelly is the Co-Owner of JKS and Associates and Priceless Cutz, bringing more than 30 years of experience in the Information Technology field and a lifelong passion for technology, customer service, and creative problem-solving.
Over the past decade, James and his daughter have expanded their shared creative talents through Shelly² Photography, Videography, and Design, blending technical expertise with artistic vision to deliver personalized, high-quality visual and engraved products.
Known for his innovative mindset and commitment to exceptional service, James combines deep technical knowledge with hands-on creativity to help clients bring their ideas to life. At Priceless Cutz, he focuses on delivering custom, precision-crafted designs that reflect both craftsmanship and care — because every project deserves to be as unique as the story behind it.
Selena Shelly-Centeno — Co-Owner, Priceless Cutz
Selena Shelly-Centeno graduated in 2022 and has always had a strong passion for creativity and visual storytelling. She has focused that passion into photography and design through Shelly² Photography, Videography, and Design, where she continues to refine her artistic skills and bring ideas to life.
With over four years of experience using Adobe Creative applications, Selena plays a key role in developing polished, high-quality designs that translate beautifully into finished engraved products. She believes strongly in quality craftsmanship, outstanding customer service, and total customer satisfaction, and she takes pride in ensuring every project meets the highest standards.
At Priceless Cutz, Selena’s creativity and attention to detail help transform meaningful moments and ideas into lasting, personalized creations that customers can truly cherish.
Our Mission:
Our mission is to provide meaningful, high-quality custom engraved products that celebrate life’s moments and elevate your brand — all while staying true to our family values of honesty, creativity, and exceptional service.
Our Core Values:
Priceless Cutz — Core Values
🎯 Quality Without Compromise
We believe every product should reflect craftsmanship and care. From design to final engraving, we focus on precision, durability, and professional-grade results in everything we create.
❤️ Customer First, Always
Our customers aren’t just orders — they’re people trusting us with meaningful gifts, memories, and milestones. We are committed to clear communication, honest timelines, and complete customer satisfaction.
🎨 Creativity With Purpose
We don’t just engrave — we design. Every project is approached with creativity and intention to ensure each piece is unique, personal, and visually impactful.
🤝 Integrity & Trust
We do what we say we will do. Fair pricing, transparent processes, and dependable service are the foundation of long-term relationships with our customers and partners.
👨👧 Family-Built, Community-Focused
As a family-owned business, we value relationships and community. We take pride in serving local customers, schools, teams, businesses, and organizations with the same care we’d give our own family.
🚀 Continuous Improvement
Technology and design are always evolving — and so are we. We continually improve our skills, equipment, and processes to provide better products and faster turnaround times
